​​​ Comfort with tissue papers

We bring
comfort for everyday life

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Metsätissue
Sales
Total 1.0 Eur 
Billion
Personnel
Total 2,800        
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Our mills

mill interior

Ten production units in five countries

Our ten production units supply consumer hygiene products under the well-known brands Lambi, Serla, Mola and Tento. Katrin is targeted at professional users, and it offers total hygiene solutions for workplaces, washrooms and wellbeing, and SAGA, our baking and cooking brand, comprises a wide offering of baking and cooking papers for both professional and household use.

To ensure continuous improvement of our operations and systematic implementation of the corporate responsibility principles, all our mills have a certified ISO 9000 quality and ISO 14000 environmental management system.

METSÄ tISSUE

Average tissue consumption per person per year

in kg

Country
Sweden 19.5
Finland 17.3
Germany 17.8
Slovakia 10.3
Poland 14.0
Average European consumption 12.5
Average US consumption 25.5

Our way of working

our way of working

Our operations are guided by Metsä Group's values

  • Responsible Profitability
  • Reliability
  • Cooperation
  • Renewal

Get to know what these topics mean to us and how they reflect in our operations and our daily work.

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Our organization

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Metsä Tissue organisation

Metsä Tissue is part of the Metsä Group, one of the largest forest industry groups in the world.
Metsä Tissue’s vision is to be the best partner for growth. Our organizational model with the four Business Units ensures that we always operate close to our customers in the chosen markets. Our efficient business practices are uniform throughout the company.

The Business Units ensure the local implementation of the company strategy and targets as well as sharing common practices throughout the company.

Our four profit-responsible Business Units are headed by:

  • Mariusz Jedrzejewski, SVP, Baking & Cooking
  • Riikka Joukio, SVP, Consumer Nordics
  • Juha Tilli, SVP, Away-from-Home​
  • Christoph Zeiler, SVP, Consumer Continental

 

The BU SVPs report to Petri Helsky, CEO.

Metsä Tissue’s corporate functions are Finance, Strategy, Human Resources, Supply Chain, Technology, Purchasing and Communications. The corporate functions support the Business Units and report to the CEO.

​Business ID / VAT number
1867831-1 / FI18678311

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Ownership

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ownership

We are part of Metsä Group

Metsä Tissue is part of Metsä Group, one of the largest forest industry groups in the world. Metsä Group is owned by 104,000 Finnish private forest owners. This unique ownership base and business structure give us a competitive advantage and reinforce the long-term stability of our operations.

As part of Metsä Group,

  • we manage the entire value chain – sustainably.
    We know the origin and production chain of our raw materials, and have a forerunner position in sustainability.
  • our operations and finance are on a solid foundation.
    We have adequate financial resources to continuously develop our products, operations and production units. Our deliveries are reliable throughout the production chain.
  • we have a long history and a sound ownership base.
    We are a reliable business partner with in-depth knowledge and extensive experience of the tissue business and baking & cooking paper business.

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Financial information

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financial information

Metsä Tissue represents the Tissue and Cooking Papers Industry within the Metsä Group. Its financial results are reported quarterly as part of the Metsä Group.

Metsä Tissue key figures

​​20172016
​Sales, MEUR1 013.6​​990.8
​Operating result, MEUR73.5​61.3
​--"--, excl. non-recurring items73.9​63.1
​Personnel at year-end​2 800​2 800

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Our history

log driving history

Our journey began centuries ago

Metsä Tissue was founded in 1868 as a forest industry company originally known as ‘G.A. Serlachius Oy’. Acquisitions and mergers have played an important role in our history.

G.A. Serlachius was a pharmacist who founded a ground wood factory in Mänttä, Central Finland, in 1868. The company launched production of toilet tissue in 1908 and production of greaseproof paper in 1924. Tissue-based napkins and handkerchiefs were introduced in Finland in the 1930s.

Milestones

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1700

1727 Pauliström steel mill, later to become a tissue mill, is founded in Sweden by Wilhelm Mauritz Pauli. 

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1800

​1868 Mänttä mill is founded by the pharmacist G.A. Serlachius in Finland.
1872 Katrinefors mill is founded in Sweden and the first paper machine is installed.

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Early 1900

​1901 Nyboholm mill is founded at Kvillsfors in Sweden.
1908 Serlachius launches production of toilet tissue in Finland.
1909 Production of greaseproof paper begins at Mänttä in Finland.
1930’s Serlachius introduces Finland’s first tissue-based napkins and handkerchiefs.
1932 Mola brand is launched in Germany.
1943 Katrinefors mill in Sweden launches small-scale production of creped paper towels.

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Late 1900

1960’s
The first modern tissue machine started production at Mänttä mill in Finland in 1961. In 1960´s Serla brand is launched in Finland and Lambi brand (Vita Lamm) is launched in Sweden.
1970’s
Recycled fibre pulp production begins at Mänttä. Serlachius is the first Finnish producer to use deinked waste paper as raw material for tissue production. Katrin brand is launched in Sweden.
1980’s
Serlachius merges with Metsäliiton Teollisuus Oy and Metsä-Serla Oyj is formed in 1987.
1990’s
1997 Metsä Tissue is listed on the Helsinki Stock Exchange (HEX).
Metsä Tissue acquires two German tissue paper companies, Halstrick and Strepp. This adds Mola and Fasana to the brand portfolio, and the core market area expanded beyond the Nordic countries to continental Europe north of the Alps, a region populated by over 200 million consumers.

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2000

​2003 Metsä Tissue's share is delisted from the Helsinki Stock Exchange.
2006 Metsä Tissue acquires Tento a.s., a leading tissue paper company in Slovakia, becoming the market leader in the Central and Eastern European market.
2009 SAGA brand is launched for baking and cooking products.
2010 Metsä Tissue acquires a paper machine, related real estate and infrastructure in Düren (Düren mill), Germany.
2013 Metsäliitto increases its ownership of Metsä Tissue to 85 % of shares. Josef Antosik holds 15 % of Metsä Tissue shares
2014 Metsäliitto increases its ownership of Metsä Tissue to 91% of shares. Josef Antosik holds 9 % of shares.