Values Our way of working 

Responsible Profitability

• We aim to produce high-quality products and services matching the specific needs of our customers.
• We aim to improve our performance and results and thus provide added value to our owners.
• Our core activities are based on the principles of sustainable forestry and the continued family ownership of forests over the generations.
• Profitability enables the continuous development of our business in a direction that benefits our customers, owners, personnel and partners.
• We are far-sighted, dedicated and responsible in our work. We honour our responsibility to the environment, our partners and other stakeholders in order to safeguard our success in business and in the forest economy overall.

Reliability

• We are reliable, and our success is based on close, long-term cooperation with our partners.
• We strengthen our owners’ trust by acting consistently and predictably.
• Everybody has the right to a safe and healthy working environment.
• We appreciate the work and skills of our colleagues and other partners; we respect cultural and individual differences.
• We try to maintain a frank and open dialogue with all our stakeholders to develop their trust in us and strengthen our reputation.

Cooperation

• We aim to develop our business in cooperation with our customers.
• We work as One Group, benefiting from synergies between Metsäliitto Group’s various Business Areas.
• We share know-how, information and best practices with each other, and support job rotation within the Group.
• We work in transparent cooperation with officials and public authorities.

Renewal

• We dare to question old methods without prejudice in order to improve our work and offer our customers suitable products and services to benefit their businesses.
• We improve the competitiveness of our company by prioritising research and development.
• We encourage our personnel to take initiative and be actively involved in continuous learning and job rotation.
• We are aware of the environmental challenges facing us in our work, and try to find proper responses to them.