European tissue paper markets
Quick facts on European tissue paper markets
- Tissue paper products are one of the biggest non-food groups in the daily consumer goods sector
- Total market value EUR 9 billion
- Total annual consumption 6.5 million tons
- Annual growth of consumption 2-3%
- Consumer segment accounts for about 70% of the total market volume, away-from-home segment for the remaining 30%
- Supplier brands account for 50% of the sales volume
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