Our strategy

Our vision is to be the best tissue and cooking paper supplier in the world. To achieve this vision, our strategic objective is to reach dynamic growth in selected markets in Europe. In order to reach the objective, we focus on strengthening our competitive advantages:  

• Customer and market orientation
• Multinational approach
• Expertise of both consumer and away-from-home sectors
• Profitability
• Innovativeness
• Environmental commitment

Our customer and market orientation and in-depth knowledge of the markets is evident in the wide product range we offer to our customers in Europe. We produce both our own strong brands as well as our customers’ brands. Our product development teams work constantly on developing products that are functional and, at the same time, pleasing to the eye. Product development is carried out at our R&D centre in Germany. In all of our operations, we are committed to the sustainable use of natural resources and environmental soundness.

We have ten mills located near our main markets, with an efficient management system for running them. Best practices are shared across our European wide operations.

Our main market is Europe, where we are the fourth largest tissue paper supplier. We are the market leader in the Nordic region and the Baltic States, Czech Republic, Poland and Slovakia. For cooking paper products, we are in a leading market position in the world.