Metsä Tissue to streamline its businesses
18/08/2009
Metsä Tissue press release 18 August 2009
Metsä Tissue, the supplier of tissue and cooking papers and part of Metsäliitto Group, will streamline its businesses with effect on 1 September 2009.
Metsä Tissue will reduce the number of its business areas from five to three. The former Consumer Northern Europe and Consumer Continental & UK businesses will be merged into one Consumer business area. Table Top, focusing on the napkin business, will be merged with both the Consumer and the Away-from-Home business areas. After the changes, Metsä Tissue's businesses will be: Consumer, Away-from-Home and Baking & Cooking.
The napkin category will be developed to become a more integrated function instead of the 'one mill focus' it had in the past. Synergies with the Away-from-Home and Consumer businesses will be fully utilised.
"We expect the organisational and structural harmonisation to be followed by more uniform processes to further increase the supply reliability and efficiency as well as to ensure the optimal company-wide utilisation of competences. Our aim is see the positive results in enhanced performance at the customer interface as well as in further strategic brand growth," comments Hannu Kottonen, CEO.
The following organisational changes will be valid from 1 September.
Hubert Schönbein (SVP, Consumer) will head the Consumer Business Area.
Paavo Liestalo (SVP, Marketing & Business Development) will be in charge of Business Development including the napkin category business integration, Marketing and Product Management in Consumer Business Area.
Christoph Zeiler (SVP, Away from Home) will head the AFH Business Area.
Kari Muttilainen (SVP, Strategic Projects) will work in Metsä Tissue Strategic Projects.