Our vision is to become the European regional champion in selected markets and businesses. To achieve this vision, our strategic objective is to boost our growth through strong internal and external networking.
We seek to achieve growth and high performance through reliability, brand and customer label innovation, successful marketing concepts and an unbeatable supply network.
We will continue to strengthen our market position and existing networks in our core market areas, maintaining a strong focus on consumers, end users and customers.
We take pride in our strong brands and high-performance products, and every member of our team makes a unique contribution to their excellence. We believe in competence development as well as in learning from each other. We want to grow, both as individuals and as a business.
We have the skills and competence to do business across many cultures and geographies. We think global, yet we act local.
Our consumer and customer orientation and in-depth knowledge of local and global markets are evident in our wide range of products, services and total solutions offered to our customers. Our product development team works hard at developing our own and our customers' brands to ensure that consumers across Europe can enjoy functional, safe and trend-setting products.
In all of our operations, we are committed to conducting our business in a responsible manner, always taking into account the social, environmental and economic impacts of our actions. We contribute to people’s wellbeing with our products and operations, while at the same time minimising their environmental impact. We work hard towards ensuring both our own and our business partners' long-term business success.
We have eleven mills located near our main markets. All our mills have efficient and sustainable management systems, and best practices are shared across our Europe-wide operations.