Mission
Our mission is to deliver comfort to consumers, end users and customers – every day. This means that we do everything we can with tissue and cooking papers to make people’s everyday life as simple and convenient as possible. For us, comfort means reliability and high product quality and performance. Comfort is also peace of mind knowing that our products are safe and our operations are sustainable.
Vision
Our vision is to become a European regional champion. This means we want to become champions in selected European markets and categories. We follow market, customer and consumer trends globally and apply these insights in Europe. We are proud of our capability to conduct business locally and regionally thanks to our employees’ understanding of different cultures, languages and businesses. We are close to our customers.
Being the champion means being a winner. On top of that, being a champion means having a winning reputation, and being the benchmark in terms of our personnel, service, products and brands.
We believe that becoming a champion requires the right attitude – a mix of strong ambition and healthy humility. On top of that, we need teamwork. This is how Metsä Tissue aims to become a champion: by working with our internal and external networks as a winning team.
Values
Our values – responsible profitability, reliability, cooperation and renewal – lay the foundation for all our operations. To read more about our values, please visit the Responsibility section.