Consumer and customer driven product development is one of the cornerstones of Metsä Tissue’s business strategy. We strive to find the best possible concepts and solutions for household and professional use.
To support our product development, we gather in-depth knowledge of our markets and customers. Our market research and focus group studies reveal the needs, wishes, attitudes and fears of end users as well as retailers, wholesalers and distributors. We follow trends closely and apply this knowledge in product design. Some of the key global drivers affecting our business today are environmental awareness, convenience, health and wellbeing, everyday luxury and on-the-go lifestyles. Sustainability in all forms is an integral part of every development project.
Our Competence Center Tissue (CCT) in Germany is responsible for product development and intellectual property in the fields of papermaking, converting, additives, packaging and dispensing. Product development is carried out in close cooperation with our business areas, production units, suppliers and customers. CCT is also involved in technology development with machine manufacturers as well as in external research projects together with universities and research institutes.
Read about our latest development projects on our brand pages.